Case Study

Explore the details of this project, including the design process, technical implementation, and the impact it had on users and stakeholders. Each case study provides insight into my approach to problem-solving, collaboration, and delivering user-centered solutions that meet business objectives.

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Scaling Homepage Personalization with a Configurable Carousel

Design + front-end build · Enterprise marketing site

Problem

Designing and engineering a reusable personalization solution that enables targeted homepage experiences while working within an existing enterprise design system.

Constraints

Multi-region

Content needed translation support across regions

Third-party A/B testing

Component had to integrate with an external test platform

Approach

Built a slide component with configurable audience targeting, structured so copy and imagery stayed swappable per locale and per A/B variant served by the third-party platform.

Result

Delivered a customizable widget, built on the third-party platform, where a marketer's custom slide overrides the existing homepage carousel.

Reflection

Once marketing had the tool in hand, they ran with it — using the flexibility to create compelling, creative slides beyond what I'd initially anticipated.